About Us


LORI-LA-2013

1968-2014


Lori Minden & Associates launched in 1994 with a lot of small vendors and big dreams. Lori grew up in the Hallmark business and “retail has always been a huge part of my life. Understanding the retailers needs, knowing what lines work and being fortunate to have an outstanding sales force who has been with me for many years is a huge part of what has helped us become the go to group in Northern California.”

“From a very young age, I was put at the register on a stool in my parents’ stores helping customers. I remember the first time I made my first sale at the ripe young age of eight. My parents looked at each other and couldn’t of been prouder. They knew at that moment I had inherited the “sales gene” which seems to be prominent in my family. Working with customers and growing relationships is what this industry is about. To be able to say I truly love my job and what I’m doing is something I take with me everyday. It’s my accounts who make this all worthwhile.”

Lori passed away in July 2014, days before the San Francisco gift show. Her absence is sorely missed by her customers, vendors, sales force, and every person who has ever been in contact with her. She had a profound effect on all who knew her. Her final wish was for the business to continue, flourish, and grow under the leadership of her best friend of 27 years, Suzette Page. Suzette has been with the company for over 20 years, working the first San Francisco gift show attended by Lori Minden and Associates in 1995. It is the goal of Lori Minden and Associates to honor Lori’s wishes and continue her legacy.

Every account is important to us and when we look for lines, we always think of what is best for each of you. Bringing fresh new lines that turn and help your sales soar is our ultimate goal. Of course, our tried and true lines that have been with us for many years should be bread and butter business for many of you.

If you haven’t had the opportunity to work with one of our stellar reps, email or call us as we’d love to come visit your store!


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san francisco trade show

Fashion Market Northern California

San Mateo Event Center

October 14-16, 2017

san francisco trade show

Las Vegas Show Dates

Jan 28 - Feb 1, 2018

Las Vegas Market

Call your Lori Minden Rep for an appointment


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